Sunday, 23 April 2017

Google Says, Make Your Website Mobile Friendly For Higher Rankings



It was on April 21, 2015 google surprised the SEO world with its mobile friendly update which eventually gained the name “Mobilegeddon”. It was brought in order to prioritize the ranks of the websites which were optimized to view in mobile devices. From then Google has been looking at the performances of your mobile page as an important factor in ranking. According to studies it was found that 25-60%of the web traffic is coming from mobile. Many of the smart phone users will not take the initiative to play around a website which is not optimized for mobile rather they would prefer visiting your competitor who has much more mobile friendly website with better navigation.


Why is it so important to be mobile friendly?

A website which is not optimized for mobile is likely to be pulled down by Google so if you want to be found in the mobile search results it is vital to have the features updated. Mobile friendly websites improves user experience because it can load veryquickly and keeps your visitors engaged. The technology is growing very fast and having a mobile friendly website will keep you streamlined across devices and improves your flexibility. This also reduces the cost as you need not spend on mobile app development.

Where to test your mobile friendliness?

There are lot of tools available to check how optimized is your website on mobiles. We recommend Googles Mobile Friendly test because this is the tool which tells you whether Google has considered your website mobile friendly. If you pass the test it will show a green message and say Page is mobile-friendly and if not it will display the message as Not Mobile Friendly in red. The best thing with this tool is that it will throw suggestions on how you can improve in terms of content or links closer together.



The other tool I would recommend is
Page Speed Insights by Google, It gives you a detailed analysis of your website that includes how it will show on mobile as well as in desktop. It will provide you with speed scores including detailed information on what you should consider fixing and the passed rules.



We help you!

If you are looking for affordable SEO services for small business and startups, we can help your website reach on top google listings and getting the most targeted traffic to your website. Let your visitors get the best experience so that they remember you and visit your website again from anywhere through any device.


Tuesday, 4 April 2017

How Google matters to your Business



Today a successful business means putting the best ideas together and working out marketing strategies that will help you stand out in the crowd. With Google being the most widely used search engine over the planet it is very important to list your business at the top in the search results as it will increase your visibility and bring you greater enquiries for your business.

Google being the most popular search engine currently with a net market share of 77.43%(Google Net market Share March'17), acts as a medium for potential customers to know about service or businesses available.So it is extremely important to be visible in Google and rank as high as possible. This will avoid business to be lost to competitors.

Whenever you make a Google search, it shows list of search results. Most people are inclined to visit websites on top of search results as they are perceived to be most relevant. Only a few people will go through next Google search pages. Google shows some 9-10results on the first page as users search results for a specific term. If yours is the first among 10 it’s more likely that your business gets more revelation and greater authenticity. According to Search User Data the website listed on top gets 42% of the traffic while the second gets 11% and the third just 8%. So it’s needless to say that for your business to gain higher visibility, it must have to feature in top of search result.

Now the question arises, how website rank can be improved?

And the answer to this is your website has to be optimized for search engine, commonly known as Search Engine Optimization or SEO. It attempts to make your website rank higher than other websites when a specific phrase (Keyword) is being searched.  It therefore provides the best possible chance of being found by prospective customers. It’s not only about being on the top Google rank, but also to sustain your position. SEO technique ensures your website stays relevant.

How SEO add value to the Website?

There are numerous companies providing affordable SEO services for small business and as entrepreneurs we choose what suits our marketing budget.  Below are the top five reasons why your website needs SEO.

Ø  To get your brand/ business recognized
Ø  To stay relevant and reliable as per customer’s view
Ø  Attract more traffic and prospective customer
Ø  Better growth in terms of business and brand
Ø  Ensuring word of mouth publicity

Conclusion

Yes, Google matters to business, as it provides the best platform to your business to grow and find new clients. Even if you own an old established business it is high time to take your business online. In this era of dominance of social media marketing your business could sustain loss from relatively new but digitally aware businesses. It’s better to be present online to ensure your business presence offline.